Our Terms of Service govern your access to and use of the services we offer publishers. These Terms of Service form the agreement between you and Palmup relating to your access to and use of our Services (“Agreement”), effective as of the date you accept the Terms of Service.
You are responsible for reviewing the documents that make up the Agreement before downloading the Palmup SDK or accessing any of our Services. By clicking to accept the Terms of Service, you agree to be bound by the Agreement; if you are an individual acting on behalf of a company or other entity, you represent that you have the authority to bind that entity and accept this Agreement on its behalf. If you, as an individual, do not have that authority, or if either you or the entity you represent do not accept the Agreement, then you should not click to download the SDK and Palmup does not authorize you or the entity to access or use our Services. (References to “you” or “Publisher” mean the person or entity accepting the Terms of Service; references to “we” or Palmup” mean Palmup SAS)
Publisher Services. We offer several services to publishers (collectively, “Services”); use your Palmup publisher account to make selections regarding the Services you wish to use.
1.1 Monetization Services. “Monetization Services” means the Palmup Services that enable you to monetize your application by displaying third-party video advertisements, playable advertisements, advertising offers, or market research survey offers (collectively, “Campaign Content”) to users of your application. Monetization Services include (a) general advertising, in which Campaign Content is sourced directly by Palmup from third-party advertisers, agencies, or market researchers (“Campaign Partners”), and (b) “Exchange Services,” a type of advertising in which video ads are sourced programmatically, via Palmup's programmatically integrated third-party exchange partners.
1.2 Analytics Services. “Dashboard” means the Palmup Service that enables you to collect, analyze, and use information about how your users interact with your application(s) -from both the dashboard and the provided API.
1.3 Personnalized campaigns. “Campaigns” means the Palmup Service to set up and trigger ad campaigns from the Dashboard. Its use is enabled and given to the publisher by Palmup on its own discretion.
2.1 Account Security. Once enrolled, you may create or receive several codes and passwords in order to use our Services. Publisher accounts are unique to each Publisher and confidential, and may not be shared with or serviced by third parties. You are responsible for protecting the security of your publisher's account and for any access to or use of it, whether or not specifically authorized by you. You agree to use industry-standard security practices to protect your publisher account credentials, and to notify us immediately of any unauthorized access or use or other security breach; we disclaim all liability, whether to you or any third party, that arises based on your breach of this Section 2.1.
2.2 Requirements and Restrictions. All publishers using Services must comply with the following requirements and restrictions, as applicable to the Services they use. A violation of these obligations may lead to consequences such as account suspension or termination and delay or forfeiture of associated payments, as well as federal, state, or local legal consequences.
Display of Ad Content. If you use our service, you must display the Ad Content as provided. You are responsible for telling us the Ad Content maturity level appropriate for your application, consistent with the application’s app store maturity rating. In the same lines, if you wish to blacklist particular types of Ad Content, you can do so by reaching us at firstname.lastname@example.org. Such wishes shall be evaluated by us and decision made internally to approve or not such a request will be done, without any obligation to explain the reasoning behind the decision. Moreover, please note that your Ad Content requirements shall impact the fill rate as well as quality and quantity of the Palmup delivered service.
Technical Requirements. You must comply with our onboarding and integration requirements, such as code implementation, and our technical specifications. Exceptions must be pre-approved in writing by Palmup. You must use our Services only as provided by us, and Campaign Content only as transmitted via our Services, in each case without modification. You agree to use the most current release of our SDK when integrating, and to update your integration upon each major version update; use of outdated versions is at your own risk, and we are not liable for any problems that arise as a result.
Permitted Use Only. Our Services are intended for your internal use only; you agree to use them accordingly.
Publisher Guidelines and Platform Agreements. You must comply with the Palmup Publisher Guidelines and the requirements imposed by your platform licensors (i.e., Apple, for iOS Applications, and Google, for Android Applications).
Prohibited Acts. You agree that you will not, directly or indirectly: (i) store, copy, modify, distribute, or resell any Campaign Content; (ii) compile or collect Campaign Content as part of a database or other work; (iii) use automated tools such as bots or spiders to access or use our Services or to store, copy, modify, distribute, or resell any Campaign Content; (iv) circumvent or disable any digital rights management, usage rules, security features, or other components of our Services; (v) interfere with our Services’ proper working, overburden our infrastructure, or otherwise harm their integrity, performance, or availability; (vi) remove, alter, or obscure any copyright, trademark or other proprietary notices on Campaign Content; or (vii) circumvent our Services’ functionality (e.g., by auto-spawning pages, hijacking an end user’s device, generating spontaneous advertisement refreshes) or engage in any form of fraud or deception; (viii) reroute or rewrite any codeline of the SDK so as to us the solution in any other way than described in the Palmup SDK Integration procedure.
Anti-Fraud Measures. We want your help in preventing fraudulent user actions in advertising. Accordingly, you represent, warrant, and covenant that (a) you have in place and will maintain industry-standard and commercially reasonable measures and efforts to prevent Problem Events, as defined below in Section 3 (Payments); (b) you will maintain commercially reasonable measures to prevent, and will not yourself commit, nor permit, authorize, or encourage any third party to commit: (i) generation of fraudulent impressions or fraudulent clicks; (ii) other fraudulent actions, such as device ID manipulation, circumvention of offer eligibility requirements, or account falsification; or (iii) interference with, disruption, or degradation of our Services, including the servers and networks we use (for example, by using repeated manual clicks, bots, scrapers, or other automated tools, or by breaching our Publisher Guidelines); and (c) you will immediately notify us if you learn of any suspected or confirmed Problem Events or other acts described in the preceding sentence. We have the right to review the impressions, click-throughs, or other actions generated in your applications, and you understand that you are not entitled to receive Payments attributable to Problem Events, each as defined in Section 3 (Payments).
3.1 General. All payments will be made in Euros (€) unless we have agreed in writing to use an alternate currency. Your receipt of timely payment depends on your provision to us of complete and accurate remittance and tax information. You and we will each bear our own costs except as otherwise specified in this Agreement. The party receiving payment is solely responsible for and will timely pay all applicable taxes (e.g., value added tax, federal and state taxes, sales, use, excise, or transfer taxes) and payment transmission fees. Each party will indemnify the other party, subject to Section 10.3, for all costs, losses, liabilities and expenses, including penalties, arising from any failure to pay taxes when due based on payments received.
3.2 Payment. “Payments” means Revenue Share and Programmatic Payment, as applicable to you.
Revenue Share. You will receive the then-current standard Revenue Share based on Advertising Revenue generated through your use of our services, net of any amounts due for Analytics Service or for other offsetting obligations, such as your use of Palmup's advertising services as an advertiser. “Revenue Share” means the percentage of Advertising Revenue payable to Publisher. “Advertising Revenue” means amounts actually paid by advertisers and received and recognized by Palmup in connection with ads and offers shown through Monetization Services, less deductions for Network Fees. Payment is based on our measurements, and you agree that our system will be the system of record for calculating amounts payable. All billing and transaction times referenced in this Agreement are on Coordinated Universal Time. Payments are rounded down to the nearest penny.
3.3 Payment Timing. We pay Payments within sixty (60) days after the end of the calendar month in which the Advertising Revenue is recognized (for Revenue Share) or auction concluded (for Programmatic Payment); amounts under 100€ will be held until amounts due equal or exceed 100€.
3.4 Disputes and Errors. If you dispute in good faith the amount of any payment, you must notify Palmup in writing within thirty (30) days from the date of payment; failure to do so shall be deemed your acceptance of the amount paid and an irrevocable waiver of your right to dispute that payment. If Palmup identifies a payment error affecting you (whether over- or under-payment), then we will either (i) apply an offsetting adjustment to the next payment otherwise payable to you, or (ii) pay you (or, if applicable, require you to refund to us) the amount at issue.
3.5 Problem Events. You acknowledge that we have no obligation to pay Payments arising from any Problem Events. We reserve the right, in our reasonable judgment, to delay, suspend, or declare forfeit payment of any Revenue Share or Programmatic Payment that we believe may be based on Problem Events (as defined below), and you agree that if we pay you Revenue Share or Programmatic Payment that is later determined to have been based on a Problem Event, we may, in our sole discretion, either deduct the amount paid from amounts otherwise payable to you, or require you to promptly (within five business days) refund us the full amount. You agree to provide your reasonable cooperation in our investigation of Problem Events and in preventing misuse of our Services, and you agree to promptly notify us of and take steps to mitigate any suspected misuse.
3.6 Definitions. “Problem Events” means (i) issuance of virtual goods or virtual currency through any fraudulent or invalid means; (ii) issuance of virtual goods or virtual currency in connection with any amounts subsequently refunded, credited or subject to a credit card charge-back; (iii) breach of our Publisher Guidelines; (iv) chargebacks by advertisers or other Campaign Partners, or (v) any other action that is fraudulent, invalid, suspicious, noncompliant with Palmup terms, or otherwise questionable; in each case as determined in our sole reasonable judgment. “Network Fees” means direct and indirect expenses attributable to account acquisition and management, including but not limited to network-related expenses, adjustments and chargebacks, taxes, refunds, uncollected amounts, agency and partner fees and expense, marketing credits, referral fees, and payment processing fees.
Data Ownership and Use
4.2 Ownership. As between the parties, and independent of our respective obligations under the Palmup DPA: (a) you own all right, title and license to the Publisher Data and are responsible for its legality, reliability, integrity, accuracy and quality; (b) we own all right, title and license to the Service Data and Reports and are responsible for their legality, reliability, integrity, accuracy and quality (excluding Publisher Data used in generating them), and as between you and us, we (and our Campaign Partners) own all right, title and license to Campaign Data.
4.3 License Grant to Palmup. You hereby grant us a non-exclusive, irrevocable, royalty-free, fully paid up, worldwide right and license to use and reproduce the Publisher Data in connection with our provision and operation of the Services to you and to third parties. Publisher Data used by us in the course of providing our Services to third parties will be used internally only, in an aggregated manner, anonymized to remove reference to you or your application.
4.4 License Grant to You. We hereby grant you a non-exclusive, royalty-free, fully paid up, revocable, non-transferable, non-sub-licensable right and license to use and reproduce (a) our SDK, as integrated in your application(s), as needed to use our Services, and (b) Service Data and Reports for your internal business purposes, so long as you comply with our reasonable attribution requirements.
4.5 Exclusivity. For so long as this Agreement shall remain in effect, and tacitly renewed, the Publisher will not (i) solicit, initiate, or encourage any proposal or offer from any Person, (ii) install and enjoy any other solution relating to the use of non full-screen video ad formats other than Palmup’s, or (iii) participate in any discussions or negotiations regarding, furnish any information with respect to, assist or participate in, or facilitate in any other manner any effort or attempt by any Person to do or seek any of the foregoing. The Publisher will notify Palmup immediately if any Person makes any proposal, offer, inquiry, or contact with respect to any of the foregoing.
Intellectual Property Ownership. As between the parties, and subject to the licenses expressly granted in this Agreement: You and your licensors own and will retain all right, title, and interest in and to (a) your Application(s), and we and our licensors own and will retain all right, title, and interest in and to our Services, including all related information and software (and improvements and updates).
Confidentiality. Each of us agrees not to disclose the other’s Confidential Information, and to use it only to fulfill its obligations or exercise its rights under this Agreement. “Confidential Information” means information identified as “confidential” or “proprietary” or that should reasonably be understood to be confidential. For purposes of this Agreement, Campaign Content (before publication) and Campaign Data; our pricing, pricing structures, revenue, suppliers, customers, financial model, and methodologies; and Service Data and Reports, are deemed Palmup Confidential Information; and your application (before release) and your Publisher Data are deemed Publisher Confidential Information. A party may disclose the other party’s Confidential Information to its officers, directors, employees, contractors, and/or advisors with a need to know, provided that they are under an obligation of confidentiality no less protective than this one. Confidential Information does not include information that was independently developed by the receiving party, that is or becomes publicly known without the receiving party’s fault, or that was lawfully received from a third party without breach of confidentiality. The receiving party may disclose Confidential Information without breach of this Section, if required by act of law or order, provided that it gives the other party prompt notice of the requirement before disclosure, limits disclosure as much as possible, and provides its reasonable assistance to the other party if it seeks to obtain an order to protect the information from public disclosure. Upon the disclosing party’s reasonable request or the termination of this Agreement, the receiving party will promptly return or destroy the disclosing party’s Confidential Information and upon request certify in writing its return or destruction.
Termination. We reserve the right, in our sole discretion, to reject or remove any application and to restrict or suspend your access to or use of our Services, in each case at any time and with or without notice, without liability to you. Either you or we may terminate this Agreement for convenience upon thirty (30) days’ written notice. Termination does not relieve you or us of any obligation to pay amounts due and owing as of the termination date; that obligation survives termination. After termination, you will promptly (within 5 business days) cease distribution of any application that incorporates the SDK and provide us with written certification that you have done so.
Marketing. You hereby grant us a royalty-free, fully paid up, sub-licensable, transferable, non-exclusive, worldwide, and perpetual license to reproduce, display, distribute, and otherwise use, in connection with our Services, the trademarks, service marks, logos or other indicia of origin associated with you and your application(s) (your “Marks”), for the purpose of promoting you and your application(s) in our advertising, marketing, promotions and promotional materials. You agree that we may use your Marks on our website to show your participation and use of our Services; for other proposed uses of your Marks, we will request your prior written approval.
Representations, Warranties, and Covenants.
9.1 General. Palmup and Publisher, each acting on its own behalf, each represent and warrant that: (a) it has and will maintain all necessary rights, power, licenses and authority to enter into this Agreement, to perform the acts required of it under this Agreement, and to permit the other party to perform its obligations contemplated under this Agreement; and (b) it is and will remain in compliance with all applicable laws, statutes, ordinances, and regulations (including but not limited to, any relevant data protection or privacy laws) in the performance of its obligations under this Agreement.
10.1 Publisher Indemnity. Publisher will indemnify, defend and hold harmless Palmup and its affiliates, and their respective officers, directors, employees, agents, and contractors, from and against any third-party claims, allegations, losses, costs, liabilities, damages, penalties, settlements, judgments, fees and expenses (including without limitation reasonable attorneys’ fees and expenses) (collectively “Losses”) arising out of or related to any actual or alleged: (a) breach by Publisher, including for purposes of this paragraph its affiliates or their respective officers, directors, employees, agents, or contractors, of any term(s) of this Agreement, including but not limited to its representations, warranties and covenants; (b) claims that your application(s) or any other Publisher products, services, or software infringes any third party’s intellectual property rights, privacy, rights of publicity, or other rights; and (c) failure by Publisher to comply with applicable Law.
10.2 Palmup Indemnity. Palmup will indemnify, defend and hold harmless Publisher and its officers, directors, and employees from and against any Losses arising out of or related to: (a) claims that the Services infringe any third party’s intellectual property rights, privacy, rights of publicity, or other rights; or (b) Palmup's failure to comply with applicable Law.
10.3 Indemnity Requirements. The indemnifying party reserves the right, at its expense, to provide the indemnified party with prompt written notice of its intention to assume the exclusive defense and control of any matter for which the indemnifying party is required to indemnify the indemnified party (absent which, the indemnified party shall control such defense at the indemnifying party’s cost), and the indemnified party agrees to reasonably cooperate with the indemnifying party’s defense of such claims at the indemnifying party’s expense. The indemnifying party shall not enter into any settlement for which indemnity is sought unless: (a) such settlement includes an unconditional release of the indemnified party and its affiliates from all liability on all claims; and (b) the indemnified party gives its prior written approval, which shall not be unreasonably withheld.
Disclaimers. WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, IN CONNECTION WITH OUR PROVISION OR YOUR USE OF OUR SERVICES, OTHER PALMUP PRODUCTS OR SERVICES, AND CAMPAIGN CONTENT, IN EACH CASE TO THE FULLEST EXTENT PERMITTED BY LAW. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, OUR SERVICES, INCLUDING THE SDK, ARE PROVIDED “AS-IS” AND WITHOUT WARRANTIES OF ANY KIND; THIS INCLUDES, WITHOUT LIMITATION, WARRANTIES OF PERFORMANCE AND IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. FURTHER, WE DO NOT REPRESENT OR WARRANT THAT OUR SERVICES ARE OR WILL BE ACCURATE, COMPLETE, RELIABLE, CURRENT, ERROR-FREE, VIRUS-FREE, OR UNINTERRUPTED. SOME STATES DO NOT ALLOW EXCLUSION OF AN IMPLIED WARRANTY, SO THIS DISCLAIMER MAY NOT APPLY TO YOU. WE DO NOT WARRANT OR GUARANTEE: (A) THE RESULTS OF USE OF OUR SERVICES, INCLUDING THAT PUBLISHER WILL EARN ANY PARTICULAR AMOUNTS (OR ANY AMOUNTS AT ALL); (B) THE RESULTS OF ANY SERVICES PROVIDED BY PALMUP; OR (C) THE ACCURACY OR COMPLETENESS OF REPORTS. Without limiting the generality of the foregoing, you acknowledge that some of our Services are based, in whole or in part, on an auction model and the independent decisions of third-party mobile app users and Campaign Partners, and consequently that some of the main factors that determine the revenue from our Services are not within our control. You acknowledge and agree that we are not affiliated with or responsible for any third-party products or services displayed, distributed or otherwise promoted through our Services, including the Campaign Content related to those products or services. We neither represent nor endorse the quality, accuracy, reliability, integrity or legality of any third-party products or services, nor the truth or accuracy of the description of any Campaign Content, including ads, offers, links, content, advice, opinions, offers, proposals, statements, data, or other information, provided by third parties and displayed, distributed, or otherwise used on or in connection with our Services.
Limitation of Liability; Liability Cap. IN NO EVENT WILL PALMUP BE LIABLE TO YOU OR ANY OTHER PERSON OR ENTITY, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, FOR INDIRECT, INCIDEN TAL, PUNITIVE, SPECIAL OR CONSEQUENTIAL DAMAGES, LOST INCOME, REVENUE OR PROFITS, LOST OR DAMAGED DATA, OR OTHER COMMERCIAL OR ECONOMIC LOSS ARISING OUT OF THIS AGREEMENT, EVEN IF WE KNOW OR HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. OUR MAXIMUM AGGREGATE LIABILITY IN RESPECT OF ALL LOSSES ARISING OUT OF THIS AGREEMENT, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE, WILL NOT EXCEED ONE HUNDRED EUROS (100€). APPLICABLE LAW MAY NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY OR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU; IN SUCH CASES, THE PALMUP PARTIES’ LIABILITY WILL BE LIMITED TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW. THIS LIMITATION OF LIABILITY PROVISION IS A FUNDAMENTAL ELEMENT OF THE BASIS OF THE BARGAIN AND REFLECTS A FAIR ALLOCATION OF RISK. WE WOULD NOT PROVIDE OUR SERVICES WITHOUT SUCH LIMITATIONS, AND YOU AGREE THAT THE LIMITATIONS AND EXCLUSIONS OF LIABILITY, DISCLAIMERS, AND EXCLUSIVE REMEDIES SPECIFIED IN THIS AGREEMENT ARE FAIR AND REASONABLE AND WILL SURVIVE EVEN IF OUR SERVICES, THIS AGREEMENT OR ANY ELEMENT OF IT IS FOUND TO HAVE FAILED IN ITS OR THEIR ESSENTIAL PURPOSE. BOTH PARTIES ACKNOWLEDGE AND AGREE THAT ANY CLAIM ARISING OUT OF OR RELATING TO THIS AGREEMENT MUST BE RAISED WITHIN 12 MONTHS FROM THE DATE OF ITS ACCRUAL, OR IT SHALL BE FOREVER WAIVED. IF YOU ARE DISSATISFIED WITH ANY ASPECT OF THE PALMUP SERVICES OR THIS AGREEMENT AT ANY TIME, YOUR SOLE AND EXCLUSIVE REMEDY IS TO CEASE USING OUR SERVICES AND TERMINATE THIS AGREEMENT. NOTHING IN THIS AGREEMENT SHALL LIMIT OR EXCLUDE EITHER PARTY’S LIABILITY FOR: (A) DEATH OR PERSONAL INJURY CAUSED BY ITS NEGLIGENCE OR THE NEGLIGENCE OF ITS EMPLOYEES, AGENTS OR SUBCONTRACTORS; (B) FRAUD OR FRAUDULENT MISREPRESENTATION; OR (C) ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED BY LAW.
Governing Law and Dispute Resolution.
13.1 Governing Law. The parties agree that French law governs this Agreement, without giving effect to its principles of conflicts of law, and to exclusive personal jurisdiction and venue in France for any claims brought in court not arbitrated (per below subject to arbitration as set forth below.
13.2 Arbitration. The parties agree to resolve any dispute, claim, or controversy between us arising out of or relating to this Agreement (including over its validity or enforceability) by binding arbitration in France. Dispositive motions will be allowed; the arbitrator must follow this Agreement, will have the same power to award damages and relief as a court (including fees), and will issue a binding written decision, which can be enforced by entry of judgment by any court of competent jurisdiction. Both parties agree and understand that, absent this mandatory arbitration provision, the parties would have the right to sue in court and have a jury trial, and further understand that, in some instances, the costs of arbitration could exceed the costs of litigation, and that the right to discovery may be more limited in arbitration than in court.
13.3 Individual Actions Only. EITHER OF US MAY BRING CLAIMS AGAINST THE OTHER ONLY ON AN INDIVIDUAL BASIS AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING. UNLESS BOTH PARTIES AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN MORE THAN ONE PERSON'S OR PARTY'S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A CONSOLIDATED, REPRESENTATIVE, OR CLASS PROCEEDING. THE ARBITRATOR MAY AWARD RELIEF (INCLUDING MONETARY, INJUNCTIVE, AND DECLARATORY RELIEF) ONLY IN FAVOR OF THE INDIVIDUAL PARTY SEEKING RELIEF, AND ONLY TO THE EXTENT NECESSARY TO PROVIDE RELIEF NECESSITATED BY THAT PARTY'S INDIVIDUAL CLAIM(S). ANY RELIEF AWARDED CANNOT AFFECT OTHER PARTIES.
13.4 Exceptions. The following are exceptions to the foregoing general agreement to arbitrate: (a) claims concerning intellectual property (i.e., patents, copyrights, moral rights, trademarks) and confidentiality (i.e., over Confidential Information or trade secrets); and (b) small claims, where jurisdiction and venue otherwise qualify for small claims court and where no equitable relief is sought. The parties agree to waive trial by jury in any litigation between them in court (e.g., if the arbitration provision is found unenforceable, or if the matter concerns one of the foregoing exceptions).
Miscellaneous. This Agreement, including the Palmup DPA, sets forth the entire agreement between you and us, and supersedes any and all prior agreements (whether written or oral) with respect to its subject matter. If we modify our Terms of Service, we will use commercially reasonable efforts to notify you (e.g., through your publisher account) before the effective date of the change. If you do not agree to the modification, you must stop using our Services. We reserve the right to modify, suspend, or discontinue our Services without notice and without liability to you or any third party. You cannot assign this Agreement without our prior written consent, and any attempt will be null and void; provided, however, that you may assign the Agreement without such consent to any entity (provided that it is not a competitor of Palmup) in connection with the merger, consolidation, sale of all or substantially all of your assets, or any other transaction in which more than fifty percent (50%) of your voting securities are transferred. It is binding upon permitted successors and assigns, and there are no third-party rights unless expressly specified. You and Palmup are independent contractors, not agents, representatives, or partners. Waiver of any breach of this Agreement will not constitute a waiver of any other breach, and will not act to reduce the rights of the waiving party. In the case of conflict between or among these Terms, and the Guidelines. Preprinted terms on purchase orders or other transactional document are of no force or effect. Sections 3 (with respect to any payment obligations then existing), 4.3, 5 through 7, and 9 through 14 survive termination. Neither of us will be liable for failure to perform due to a cause beyond your or our reasonable control, respectively, including, without limitation, terrorism, fire, civil disturbance, war, rebellion, earthquake, flood and similar occurrences, provided that performance resumes as soon as commercially practicable after the cause no longer prevents performance. Headings are for convenience only and shall not affect interpretation. Notice to Palmup shall be made via email to email@example.com; notice to Publisher shall be made to the email address in your publisher account. Emailed notice is effective as of the email date, absent receipt by the sender of a bounce back or error message or other direct indication of non-receipt.
Effective Date: January 1, 2020